Overview
Amal Cargo is a global freight forwarding company with a strong presence in Jordan and Qatar. Specializing in air cargo logistics, they provide fast, reliable, and cost-effective shipping solutions for businesses and individuals. Their mission is to streamline international cargo movement by offering tailored logistics services designed around each client’s unique requirements.
Objective
The primary goal was to design a clean, responsive, and informative website that effectively communicates Amal Cargo’s logistics capabilities and global reach. Specific objectives included:
- Service Presentation: Clearly outline the range of freight forwarding and cargo solutions offered.
- Client-Centric Messaging: Emphasize tailored logistics services designed to meet varied shipping needs.
- Lead Generation: Integrate inquiry forms and contact features to support client engagement and conversions.
- Brand Credibility: Strengthen Amal Cargo’s digital presence and establish trust with international clients.
Development Process
1. Discovery & Research
We began by understanding Amal Cargo’s business model, target audience, and key service differentiators. This phase included competitor benchmarking and identifying industry best practices to guide the site’s structure and user experience.
2. Information Architecture
Based on insights gathered, we mapped out the site structure to ensure intuitive navigation. Key pages such as Home, About, Services, Track Shipment, and Contact were prioritized for clarity and ease of access.
3. Wireframing & UX Design
Low-fidelity wireframes were created to define layout and content hierarchy. Special attention was given to user flow, ensuring a seamless experience across devices.
4. Visual Design
We developed a clean, professional design system reflecting Amal Cargo’s brand identity. The color palette, typography, and iconography were chosen to convey reliability, global connectivity, and efficiency.
5. Development
The site was built using modern web standards—HTML5, CSS3, and responsive frameworks—to ensure fast loading, cross-device compatibility, and ease of maintenance. A CMS was integrated to allow easy content updates by the Amal Cargo team.
6. Optimization & Testing
We conducted comprehensive QA testing across browsers and devices. SEO basics were implemented to enhance discoverability, and performance optimization techniques were applied to ensure fast page loads.
7. Launch & Handover
Upon approval, the site was launched on a secure hosting environment. A handover session was conducted to guide the client through content updates, tracking tools, and performance monitoring.
Key Features
1. Clean, Responsive Design
Optimized for desktops, tablets, and mobile devices to ensure a seamless experience across platforms.
2. Service Highlight Sections
Dedicated service pages with clear breakdowns of air freight offerings, transit times, and logistics benefits.
3. Multi-Location Contact Integration
Separate contact details and inquiry forms for Jordan and Qatar offices, enabling region-specific communication.
4. Shipment Tracking Interface (Placeholder or Integration-Ready)
A streamlined section for shipment tracking integration, positioned for future API connection or manual input.
5. Quick Inquiry Form
Embedded forms across key pages to capture leads, enabling users to request quotes or more information easily.
6. Clear Call-to-Action (CTA) Strategy
Consistent CTAs such as “Request a Quote,” “Contact Us,” and “Track Shipment” guide user engagement and drive conversions.
7. SEO-Optimized Content Structure
Keyword-focused copywriting and metadata implementation to support discoverability in search engines.
8. Google Maps Integration
Interactive location maps for both regional offices to improve accessibility and enhance trust.
9. Fast-Loading & Lightweight Framework
Built with performance in mind—minimized scripts and optimized assets for quicker load times.
10. Scalable CMS
A user-friendly content management system allows the Amal Cargo team to update services, blog entries, and FAQs without technical support.
