Overview
Alpha Home Health Care is a wellness-focused home care provider committed to offering compassionate, personalized medical and support services in the comfort of patients’ homes. Their mission centers on care, trust, and dignity—core values that had to be visually communicated through the brand.
Objective
- Create a Professional & Caring Identity: Develop a logo that balances medical reliability with emotional warmth.
- Symbolize Home-Based Health Services: Visually represent the comfort and trust of care given at home.
- Design for Scalability: Ensure the identity works seamlessly across uniforms, print materials, signage, and digital platforms.
Design Strategy
The logo concept merges the letter “A” with a house symbol, subtly integrating a cross to represent healthcare. The result is a clean, versatile, and meaningful mark that resonates with both professional and emotional undertones.
Typography: Soft yet structured sans-serif font for readability and a modern, friendly feel.
Color Palette:
Sky Blue – Trust, calmness, and medical professionalism
White – Cleanliness and simplicity
Soft Green – Healing, renewal, and compassionate care — a gentle nod to nature and recovery.
Deliverables
Logo (Full color, monochrome, icon versions)
Brand Color System
Typography Guidelines
Logo Usage Guide
Application Mockups (business cards, uniforms, mobile app preview)
